The two minute Elevator Pitch broken down into seconds
An elevator pitch is a brief speech to spark an interest in your product, or in this case, book. It’s used to create curiosity in you as an author and your books, but it’s short (hence the name ‘elevator pitch’) and should last no longer than 30 to 40 seconds.
Here are my tips on promoting Wide Awake Asleep in a few seconds:
In one second make a short sharp introduction to you and your book. Be sure to know the name of person you are addressing!
Mr Smith, hi, my name’s Louise Wise and my time-travel, romance book is called Wide Awake Asleep where my character, Julie, is sent back in time to the 1970s and 80s.
In ten seconds sum up your book. Make sure you sound enthusiastic and not apologetic. Enthusiasm is contagious!
It was written in the stars that Julie and Darren would meet, but Julie’s timeline was faulty and their meeting never happened, so fate stepped in to put it right by sending her back in time to correct the error. But by doing so she changed not just her future, but those around her.
In one second say what’s special about your book? I’m sure you can think of something. If not your book, then you. What’s special about you?
Wide Awake Asleep is based on a real village called Potterspury in Northamptonshire.
In two seconds can you name any other books whose readers would likely enjoy reading your book?
The Time Traveler’s Wife and the Butterfly Effect are popular books, also the movie Sliding Doors. Both books and the movie, especially those who liked Sliding Doors should enjoy Wide Awake Asleep. But those who loved the British Life on Mars series would really resonate with Wide Awake Asleep.
In five seconds discuss what experience you have when it comes to writing. If this is your first book tell them about any competitions you’ve entered. Being shortlisted is an achievement so mention it.
I’ve written five books in total, not including the many that aren’t published. Two books are sci-fi, and are my most popular to date, my others are comedy romances. I’ve written for women’s magazines in the past which include Take a Break and Women’s Own. I’ve won several writing competitions in Writers’ Life.
In ten/fifteen seconds tell them about any feedback from readers regarding your current book.
Readers have been really enthusiastic about Wide Awake Asleep, especially those in England, and all my reviews have been five-starred since it was released. Waterstones, in my home town, have stocked the book and feedback has been that it’s selling well and because of that I am in the process of arranging an author-signing event, which will happen at the end of the month.
In two seconds thank them for listening, and offer them a copy of your book if you have one to hand. And don’t forget a business card! If you haven’t got one yet, then now is the time to order a batch. They aren’t expensive, so shop around.
Thanks for listening Mr Smith, I appreciate it. Please allow me gift you a copy of Wide Awake Asleep. My card’s tucked inside with my contact details, should you need them.
Practice the elevator pitch in front of a mirror until you are fluent without any ‘erms’, ‘ums’ and ‘you knows’ dropping in. Also notice how I’ve inserted the title of my book where possible (instead of just saying ‘my book’).
Practice your smile, record yourself speaking and see where you start rambling or become unstuck.
You can use this formula to write your synopsis, changing the seconds to line counts.
Works for me!
No one knew she was driving on that stretch of road. No one saw her car leave the highway and crash into a watery ditch. No one heard the car’s windscreen smash or saw the tree branch come through to impale her to her seat.
No one heard her screams.
Julie Compton’s life should have come to an end that day, but instead that was the beginning of Julie’s new life as she wakes unharmed to realise she is back in 1972 and primed to relive her childhood all over again.
She’s in the body of a stranger.