to answer that question. In a very short period, this concept we have labeled “social media” has transformed the way everyone communicates. Heck, there are now even college degrees that revolve strictly around social media.
As a small business owner and author, the invention or platform of Facebook, Twitter, YouTube and Google have provided more affordable tools at my fingertips, which can provide an incredible experience for my consumer. As an author, the ability to have readers place reviews about my book on Amazon is incredible. Creating a Facebook page for my book that challenges me to create a fan base only inspires me to become a more efficient communicator. Social media, if used properly can be a powerful tool. The only downside I can see is that once you put something out there, there is no turning back, it’s there for the world, and I mean world, to see.
What is critical is to find the balance where your posts are consistent, but not over the top in terms of length of posts or frequency. Twitter promotes brevity, but can be difficult to understand all the tweet terms and protocols.
Facebook has a wonderful business page side that allows people to create pages (book’s page). It also has wonderful “how to” sections to learn how to market your book to your target audience. I love the fact that it allows you to upload videos, create polls and even have private email conversations with your readers. Amazon’s author page has some of these tools, but not all of them. My next venue will be to learn Goodreads and begin to promote my book.
Blogging has turned into an interesting animal, if you will. It seems the rules for engagement change to the point of really anything goes. Blogs are turning out to be powerful. Initially, they reminded me of an online brochure – now, they are becoming just as important as your website. Think about this – the fact that my book is on a virtual book tour is still difficult for me to wrap my mind around. The internet really is changing the face of communication, business, relationships, education, recreation – and the list goes on.
So in closing, what’s my point? My point is that as an author and a small business owner, I have found both writing Navigating the Eldercare Journey…without going broke! and running the business is far easier than promoting. I find social media a double edge sword. It can, and if done correctly, provide a solid platform to market from and establish a relationship with your target audience. The challenge is monetizing it. We know that social media will encourage people to act on purchasing your book or seeking out your services, but what we don’t know is how many social media touch points it takes for that action. Like anything else, once we figure that out the information will be yesterday’s news, as at the end of the day, the only thing certain besides death and taxes, is change!
|Jodi M. Clock|
When she’s not consulting or helping manage the family funeral business, she volunteers with The Noah Project, a no kill animal shelter. An avid animal lover and supporter, she has a house full of pets and enjoys spending time on the western Michigan shoreline.
“I don’t feel old. I don’t feel anything until noon.That’s
when it’s time for my nap.”
perils of getting older. But entering your Golden Years without any money is no
joke. End-of life planning is a difficult subject to talk about – between
facing mortality (either your parents or your own) to discussing the
ever-confusing subject revolving around long term care options or understanding
the differences between Medicare and Medicaid, or a living will vs. a living
trust, there’s nothing fun about facing death and the issues that come with it.
Without Going Broke! can help reduce the challenges and minimize frustration
encountered when you are placed in this situation. This easy-to-understand
guide takes you from the basics of understanding long term care options that
are available, how to seek out an elder care attorney and know if they are good
fit for your needs, and how to qualify for Medicaid as a financial means to pay
for care, including the benefits of funeral planning – in layman’s terms.
Author Jodi M. Clock provides fundamental information regarding the basics in a
way that helps you understand not only why her recommendations are important,
but how you can minimize financial exposure regarding end-of-life events.
Whether you are in a crisis situation or taking proactive measures, these
valuable end-of-life solutions could safeguard you and your parents’ assets.
preserve your money. Don’t leave it unprotected and unnecessarily taxed when
you or your parents die. No matter how prepared you think you are, the reality
of death is sobering, and expensive. When time is on your side, you can make
well- thought-out, proactive decisions, enabling you to focus on what’s most
important in life.
How do you have “the talk” with your parents about wills, finances, medical care choices, and funerals?
Elderly parents may be reluctant to face end-of-life issues. This may be due to one of three reasons:procrastination; lack of experience or information; or denial.
If you are thinking about asking your parents about planning their end-of-life affairs, you are most likely motivated by love and concern. You are hoping to:
· Honor their wishes regarding personal items, medical decisions, and funeral preferences.
· Avoid making hasty and emotional decisions in a crisis.
· Prevent overspending due to not knowing your parent’s wishes.
Sadly, elderly parents sometimes misconstrue their children’s concern as nosiness. Even worse, they may see it as an attempt to take over management of their personal affairs. Many of today’s seniors were raised not to discuss these issues openly, so don’t be surprised if the first response you hear is, “None of your business.” At some point, no matter how awkward this conversation may feel as an adult child, if your parents have not initiated this dialogue, you will have to.
Just because people are aging or beginning to face health challenges doesn’t mean that they are insensitive, ignorant, or incapable of decision-making.