Amazon readying October Kindle offer | The Bookseller

Amazon readying October Kindle offer

Amazon.co.uk has asked publishers for discounts of 90% on titles in order to participate in an October Kindle promotion.
The campaign, due to run from 17th to 31st October inclusively, will also be featured on Amazon.de, the retailer’s German website. Amazon has told publishers this will be the “main focus for our merchandising efforts during this period”, and would be supported with emails, on Facebook, and via Twitter. It has asked for new frontlist as well as key backlist titles.
The 90% discount (off the ex VAT digital list price) has caused concern among some publishers, though it is understood the level is similar to its previous Kindle promotions, including the “Spring Spectacular” and “12 Days of Kindle”, which Amazon has told publishers led to an uplift in sales of some titles of more than 300%.
Read more:

Amazon readying October Kindle offer | The Bookseller

Advertisements

Anything you want to say about this post?

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s