It means ceaselessly promoting your book. Put it another
way, do you get lots of spam from anonymous people trying to sell you Viagra?
Escorts? Shilling is no different. In the end this “promotion” isn’t read, it’s
just deleted or ignored.
promote, promote and promote some more. I thought it was an excellent tool for
authors to promote their books. I mean, where else are you going to meet so
many readers? But do book lovers really read these threads? I don’t, so why would I expect others to?
I soon learnt that it was against Amazon’s regulations, and
that actually it was BLOODY annoying!
makes you? Of course an excellent blurb and an interesting cover helps, but how
do you find books by unknown writers? And what are they supposed to do to help
you find them?
your book. It’s to meet, and join in discussions with other people.
then it’s probably because you’re doing it wrong.
Like My Page – when these land in my inbox or media stream I, like many I imagine,
delete or ignore them. When I’m
bombarded with messages from Twitter to “check out my website” I, again like
many others, completely ignore them. Tweeters who continually push their book
or yell Follow Me! at every opportunity are also ignored.
visit to a blog what are we likely to find? Pictures of a stranger’s latest trip up the Eiffel Tower? Photos of someone’s pet cat or dog? Very likely! Similarly, if the blog focuses ONLY on self-promotion people aren’t
going to be enchanted.
primarily to promote yourself on Twitter and begging people to buy your book on
Facebook and Linkedin aren’t going to work. You may get a trickle of sales, and
if a trickle is all you want then carry on.
|*Don’t expect a magic jangle. Building an author platform takes time and work. Like writing a book really.|
You will need (at least) a blog, Twitter account and Facebook
and join Amazon forums and Goodreads. There are others but these are my
favourite, and all will work together and reinforce one another. You can’t
stick to one source. You WILL need several. And you will HAVE to be consistent and professional at all times. NEVER stray from this. Most importantly it has to be more than selling books – it has to be about YOU (not to be confused with you and your boring life – believe me your life IS boring to others) as a HUMAN not a spammer.
Your author platform begins with many social sites. They aren’t something you can dip in and out at will, they are something
you MUST become part of and WORK AT. This requires time, and if you’re working as
well as writing it’s hard, but it CAN be done.
NEVER too early to begin a platform. The days of marketing your novel after it is published is long gone.
in reading. No one wants to read something unless it means something to them.
Think about what makes YOU open a link or read a begging email. Can’t think of
anything to write on your blog? Offer authors free space to write something.
Link share, write an article, entertain and write flash fiction, ask to interview someone, the list is endless really.
books. Join the MOA (Meet Our Authors) forum.
DON’T PROMOTE. Write interesting discussions and you’ll find yourself looked
hashtags then find out now rather than later. Again don’t over promote yourself
because people will notice and you’ll end up unfollowed. Join in on chats,
write something funny or meaningful and above all TALK to people. Some people believe
it’s impossible to chat on Twitter with only 140 characters but you’ll be
wrong. It’s amazing what CAN be said in a sentence or two.
connect with family and friends so I’m more “me” there. But here you also have the opportunity to
join groups. Search for literary groups/writing groups etc
to groups, again treat this as an opportunity to meet and connect with people.
add your links to create a chain between you and your media sites. And ALWAYS stick with ONE name – preferably
your author name. The web is a small world and you WILL be recognised. It takes
time and patience, but it DOES pay off.
Only don’t expect it within a month – or even six months. Sorry if that’s NOT what you want to hear. There is no magic formula. If there was I’d be selling it at fifty quid a bottle!
Patience and perseverance is the golden key.
But think of it this way: you’ll meet loads of writers in the same position as yourself and you’ll make lots of friends.